Film+Update+5

=Scream 4 Film Makes Top Twitter Trend = **@Scream4**

**April, 15**
This posting is not based on any article but the everyday trending of twitter. While checking twitter trends I found that the promotion of Scream 4 the film is making the top charts. Congrats Scream. (If I had a MAC/APPLE I would have taken a screen shot of it trending but unfortunately Ron, my PC, does not allow me to do so). It seems that Social Media is still playing a large role in the advertising of Films and generating word-of-mouth marketing (as you will see if you click on the link below) [|Twitter Scre4m Trend]

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www.scream-4.com 487,053 people like this

April 20, 2011
 * Updated by: Breanne Ratajczak**

As you can see Scream 4 has made a facebook page to generate its users and viewers. I found it interesting that you can watch the movie trailer without being accepted as a friend on facebook which pushes more people to go see the movie. It kind of poses a tease which the production companies do on purpose to get more people to see the movie. Over the weekend, the movie was a huge hit in the box office so I'm sure the facebook page had an affect with the ratings. You can also follow the characters on Twitter which is linked to the facebook page and photos are uploaded so you can click on the photos as well. There's a link for showtimes and you can click on it and find any show time in your city. There is also a Scream soundtrack that is attached to the facebook. Scream 4 finished second in the box office over the weekend following behind Rio.

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 * Hollywood Theaters & Directors are Pissed at Film Studios **

Updated by: Andrew Slutzky

April 20, 2011

Hollywood directors and theaters are pissed. Many of the former have even signed a letter voicing their dissent against the studios’ actions. What did the studios do? Warner Bros., Sony, Universal and 20th Century Fox are offering a video-on-demand service available “in homes only 60 days after their theatrical release.” ** 1 **

This is a paradigm shift and could greatly hinder the movie theater viewing experience. Why watch new movie releases at the theaters when you can watch them in the comfort of your home so soon after their opening day? The directors don’t want the status quo to be messed with so hastily.

Specifically, the directors expressed concern over how “premium VOD could negatively alter consumer buying habits, exacerbate film piracy and severely limit the ability of theater owners to play specialty films in platform release patterns.” ** 1 **

How is this related to class? The individual is gaining more control more quickly without ever leaving his or her couch. This makes sense for the user-generated content generation and reminds me of Raymond Williams’ mobile privatization philosophy. Essentially, we get a double whammy of the mobile society and illusion of traveling metaphor. First, when we watch a movie, our minds are transported to some place else even though we are physically stationary in a seat. Second, while we used to have to watch new releases in theaters, which required us to drive to the theaters, we simply can skip that step and vegetate at home once 60 days are up. Thus, traveling to a movie theater may one day become an illusion.

** 1 ** http://www.reuters.com/article/2011/04/21/industry-us-directors-idUSTRE73K06C20110421

THE 48 HOUR FILM PROJECT HITS SAN DIEGO!
By: Kayla Del Casale Posted: April 12, 2011

Going to be here all summer, looking for something fun to do? Well the 48 Hour Film Project will be making its debut to San Diego August 5th - 7th. This event will be a competition of filmmakers all over the San Diego area. They will be competing to see who can make the best short film in just a mere 48 hours. The film that takes the winning title will then get the opportunity to compete against other filmmakers all over the world for the title of "Best 48 Hour film of 2011. If you are interested in seeing this project, registration will begin June 7th!

[|Read More]

=Direct TV offering $30 movie rentals 2 months after theater release= Audrey Rynberg 4.22.11

For $30 per title, subscribers get to view the movie as often as they like over a 48-hour period. The first movie being offered is Sony's Columbia Pictures comedy "Just Go with It." It's unclear how many people will jump at the new offer given the $30 price tag. But studios are hoping it will attract big families or people who can't get to the theater. [|Read More]