RadioUpdate4

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= **__Radio Listeners Increase since 2010!__** =

To most people's surprise, Arbitrons numbers which was published on March 21st, showed an increase in radio listeners over the last year. Arbitron shows that there has beenover an increase of 2.1 million weekly listeners aged 12 and older .Today's numbers show that there are estimated to be over 241.6 million listeners each week and represent 93.1 percent of all people. Not only did the statistics show an increase in listeners but also an increase in diversity too.More stations are changing there formats to appeal to various ethnic groups. To everyones surprise, radio still continues to grow and reach more than 93 percent of the population today.



To Read the Full Article __[|Click Here.]__

Posted By: Noah Kipnis

04/07/2011

= =__Radio For the You Tube Era?__= Social media is beginning to use the human voice as a #|communication tool. While status updates and blogging have been popular means of communication for the internet generation, companies such as Sound Cloud, Audioboo and said.fm are now enabling users to post and share audio files. Broadcaster is a new web service of this kind that allows people to post audio reports connected to physical locations. This new web audio sharing allows for interactive citizen reporting and story telling. It will be interesting to see how this radio style internet reporting will effect the industry. __RadioUpdate4 __ posted by sydnee brooker

=__**USF College Radio Station Fights To Stay On Air**__=

KUSF is a #|college radio station at the University of #|San Francisco that has, after 34 years, been pulled off the air. The University sold the station forcing to change to a online-only format. Not everyone is happy about the change though, a #|local volunteer group called Save KUSF has been fighting to fight the sale and hopes to one day buy their own transmitter. KUSF, which is estimated to reach 30,000 people daily, is going to be sold to the Classical Public Radio Network which #|an affiliate of USC for 3.47 million dollars. Save KUSF is raising funds to petition to the FCC against the sale. Although those who protest the sale recognize the University's right to sell it, they still hope to one day buy their own transmitter to get the popular station back on air.

To Read The Full Article Click Here

//Posted By Alicia Burcham// //3/33/11//

=Radio Contests: To Die For, Literally=

===People have done crazy things to win radio station contests. One woman even died a few years ago from water intoxication after participating in a contest in pursuit of a Nintendo Wii. Every person who enters a radio station contest has to initially decide what kind of trade-off they are willing to accept. Filling out a form and dropping it in a box for a random drawing gives up barely nothing, except maybe your email address. On the other hand, having a product's logo tattooed on your penis - now that's a commitment. In January, 2011 - in order to win a Mini Cooper - Andreas Muller from Germany had the logo of a Mini Cooper tattooed onto his penis live on-the-air as a female radio host looked on! Not all radio contests work out the way they're envisioned. Take this one from WXLC in Waukegan, Illinois. ===

To read the full article [|Click Here]

//Posted By Erica Ferguson// //4/6/11//

=Radio Caroline Desires AM Frequency=

As most of us know, Radio Caroline was a ground-breaking pirate radio movement. They went against the norm and since first taking air have experienced government raids, shipwrecks and 10 years of radio silence. Since 1999, Radio Caroline has transmitted rock music to a world-wide audience over the #|Internet and Satellite Radio. In 2006, many stations were influenced to convert to digital broadcasting, causing them to leave their AM frequencies behind. Obviously, this left a lot more AM signals available and recently, Radio Caroline requested to parliament an AM frequency.

They believe they deserve one of the many available AM frequencies because of the impact they've had on British radio over the last 50 years. However, at the peak of the pirate radio movement, the government had to put their foot down and instigated a long period of animosity between pirate radio (Caroline) and government-sanctioned radio (AM). Read about the dilemma between Radio Caroline and the government here.

//Posted by David Ritchie// //April 7, 2011//

=Sirius XM Being Sued by Shock Jock, Howard Stern=

Howard Stern has been a staple on the radio for many years and is not going anywhere soon. However his production company, One Twelve, and his agent, Don Buchwald filed a lawsuit against Sirius XM over claims that the company has broken the terms of Mr. Stern's 2004 contract by reneging on stock awards that had been promised. When Stern joined the station in 2004, there were under one million listeners subscribing to the service. When the company did well, Mr. Stern would see benefits from the rising stock. Stern was paid with 34.4 million shares in 2006 and was also given shares in a 2007 payment. The lawsuit claims that the company then failed to pay Stern in 2008 and thereafter. Sirius XM claims that they have not breached any part of Sterns former five year contract, signed in 2004 but started in 2006. Sirius XM was surprised by the lawsuit filed by Stern's production company and agent because, just last December he signed another five year commitment to stay with the company.

[|Read more on this story here.]

//Posted by J.T. Katavich// //April 8, 2011//