Week+3

= = =Problems with iPad Magazines:=

A recent study suggests, that apparently the iPad is the biggest problem with iPad Magazines! For most people they may not be able to finish an article on the iPad magazine, because within seconds it starts researching the products that they could buy. If they see a camera in a photography magazine, they'll bounce over to Amazon to check the prices on it. That is not the only issue according to Program Director Megan Miller; "iPad magazine readers tended to think things were advertisements even when they weren't".

[|More info]

Updated by: Katie Fisher 3.11.11

Hands-On With Zite: Flipboard Killer?
Yesterday [|Zite], an app recognized as a personalized iPad magazine, was launched in the App. Store. Zite is able to track readers’ habits and in doing so delivers content based on their interests. When opening the app, users can sign into a Google Reader or Twitter account, which then creates a personalized magazine for the specific user. Zite is able to detect users favorite topics of interest while giving them the option to customize their interests as well. Zite’s main competition is Flipboard, which is a popular free iPad magazine app that shows stories through sites such as Facebook. While Zite and Flipboard do share similarities, there are some key differences such as Zite reading like a newspaper and delivering new content of interests to its users. The two apps are sure to compete with one another in the future of personalized iPad magazines.

= =  Updated by: Victoria Benov  Date: 3.10.11



Interactive Magazine for the Apple iPad Apple is coming out with a new form of interactive digital magazine for their iPad known as the [|ViVmag]. The Vivmag is made available only online and costs up to 6 dollars for just one single issue. Apple is hoping to have this device released by next month. They plan on making the magazines extremely hands on for the readers, or rather viewers, with full motion advertising including interactive spreads for Kia Motors and Estee Lauder. However, this kind of interaction comes at a price. The yearly subscription to this digital magazine is $36 and it only includes 6 issues. Jeanniey Mullen, chief marketing officer for Vivmag stated that making digital magazines of this caliber are not cheap or easy; in fact, it takes just as much time to launch the digital version as it does to make the print version, but the digital magazine is made to be fully dynamic. The magazine "stories" were filmed as videos with an advanced camera called "Red" which can shoot resolutions as high as motion picture film, allowing the magazine producers to play the video and then pause the scenes where needed to give the viewers/readers the opportunity to interactively click on the story they are interested in. Also, after watching the entire video or "reading the entire issue," the stories are lined up along the bottom of the screen allowing you to go back and browse any story you may have skipped during the first viewing.

Updated by: Kala Whyte Date: 3.10.11

News Corp. Launches Digital Magazine, but Stock Still Depends on Old Media



In an effort to enter the world of digital media, News. has spent $30 Million on development for an iPad app called The Daily, which is an application built from the ground up specifically for the Apple iPad tablets. Unlike many other media interfaces which are doctored to work with tablet viewing, The Daily is built specifically for use on the iPad. This marks a competitive move against Time Warner, which offers its material on non iPad devices (E.g., the Samsung Galaxy and the HP tablet). This is a move that shows major corporations choosing sides in the battle of tablet media. Even with this movement to digital copy, News Corp is still heavily dependent on its print media, where 22% of their revenue come from magazines and newspaper. Considering there is a industry-wide move to utilize the tablet and digital market, this move for News Corp. could be a recognition that the old media they rely on may not be a large part of their revenue if the industry continues in the direction it currently is heading.

Updated by: Jonathan Warner Date: March 10, 2011

Due: March 10, 2011

Google Announces Payment System for Digital Content



Google recently just announced its new payment service for digital content called Google One Pass. This service allows online publishers to sell digital content through mobile applications and on the internet. In addition, Google One Pass will allow consumers to access digital content on the internet using their existing Google email addresses and passwords. This user-friendly service is good news for those consumers who want a “reasonable rate” and an “alternative to Apple.” Unlike Apple who keeps thirty percent of “any sale of digital content”, Google One Pass will only keep ten percent of the digital content sale price. Google One Pass is also different than Apple because it is geared more toward websites than applications. This payment system of Google’s will be efficient and convenient because it will allow publishers to take care of their paid content, such as subscriptions and single articles, on their websites. Google wants to work with the publishing companies and “be on their side”, which is why Google is only keeping ten percent of the sale price. By doing this Google is creating a simple to solution to charging online readers. Some companies, like Rust Communications, are so pleased with Google One Pass that they are even allowing new visitors to view a certain number of free articles on their websites before asking them to pay.

Update by: Alena Good Date: 2.27.2011

=Transworld Snowboarding Magazine: "Some things cant wait for publication..."= This past weekend, Transworld Snowboarding Magazine (TSM) followed 17 year old professional snowboarder Mark McMorris to Snowmass, Colorado. Transworld was doing a piece on Mark for the upcoming June issue. During their time interviewing/filming Mark did the first ever Backside Tripple Cork 1440! Thats 3 flips combined with four complete spins! Make's for a great piece in the June TSM issue right? Wrong. TSM quickly realized they had a goldmine on their hands that could not wait for print. The word had already gotten out between texts, tweeting, and facebook, so TSM acted quickly to capitalize on the hype and please major advertisers Redbull and Burton. On Monday March 7,2011 at 9am TSM published the [|video] on the website and received over 100,000 views in less than 24 hours. Due to embedding restrictions, the video could only be viewed on [|TransworldSnowboarding.com], generating the most web traffic in TSM's history. "The day's of keeping things quiet until we decide to debut them are over, some things cant wait for publication", said TSM Photo Editor Nick Hamilton. Advertising is the heartbeat of the magazine business. Due to the already large following of popular magazines, advertising dollars are shifting from print to online. This example illustrates the importance of how magazines like TSM are adjusting to the evolution of the magazine business and adapting how they do business with advertisers.

Updated by: Jeff Lewis (TSM Intern) Date 2.8.2011

**Consumer Magazines Step Up for Haitian Earthquake Relief**
This article is about how magazines utilize their publicity power as a way of supporting Haiti. Many of the largest consumer magazines in the United States have taken the initiative to help Haiti after a 7.0 magnitude earthquake hit by raising money for numerous relief efforts. For instance, Hearst launched a company-wide fundraising effort to benefit the organizations Doctors Without Borders, Save the Children and UNICEF. Traditional forms of magazines are raising their popularity and using the method of "giving" to the community to fight for their attention back in this advanced technological generation. These magazines have gained much publicity for being apart of helping Haiti. This new tactic of giving and marketing at the same time is a form of advanced system for the magazines to utilize. They are more than just traditional magazines, they are now making great changes and raising awareness for people globally.

[|article] Updated By: Brittany Larochelle Date: 2.10.11

=**Flipboard's New Competition**=

A new tablet-based magazine just launched called Zite. It personalizes content so only the articles you are interested in are available to you. The Zite differs from the Flipboard because instead of only recommending articles that your friends read and liked, it recommends articles that you might like based on whether you liked similar articles. Digital is starting to dominate the magazine industry now media type="youtube" key="wn2wKKZvcG4" height="390" width="640" Updated by: Katie Fisher 3.10.11

Home] [Week 1] [Week 2] [Week 3] [Week 4] [Week 5]