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Update 4 due: April 7 midnight



EyeTV Gets AirPlay Support for Live TV By Amy Liao

Elgato’s EyeTV iOS is a software that allows you watch live or recorded TV from your cable, satellite box, or even from over the air broadcasts with the support of AirPlay, which is a streaming video application for iPhone, iPod touch and iPad devices. With the support of AirPlay, it means that EyeTV, so long as you have hardware capable of running EyeTV on your computer, you’ll be able to take your home cable or satellite subscription with you wherever you go and view it on the big screen if you also have an Apple TV. With this technology, you can watch live TV from your cable box at home, including all your subscribed channels and live sports events, complete with the ability to record shows and change channels as you watch anywhere you are. It’s a great way to get access to TV everywhere and not have to miss any sports games. This technology is a great way to to stream live sports with those who do not get the to see the game or does not have the capabilities of watching the game on their television.

For more information about this article, click [|here].

=Brewers unveil new video board at Miller Park= By Annika Dawson 4/7/11

MILWAUKEE -- Brewers fans can hope for significantly improved performance from Milwaukee players this summer. Chief Operating Officer Rick Schlesinger warns that, at the very least, those players better be well-groomed. "The quality and crispness of this board will make it possible for fans to see the whiskers on the players' faces," Schlesinger said Monday at the unveiling of the new scoreboard and video board at Miller Park. "If there's a pimple there, it'll be several feet wide. Our players better primp before the game." The original scoreboard from the stadium's opening in 2001 has been sold for scrap metal. Its video display featured about 134,000 pixels. The new high definition display utilizes more than 2.35 million pixels.

"Fans who have been watching HD in their living room will be experiencing the same thing, but in much bigger dimensions," Schlesinger said. Monday's event included several minutes of video footage, including time-lapse video of the old scoreboard being taken down and the new one being installed. Corporate sponsor representatives were invited to the field near the first-base dugout to see themselves on the video board. Fans will get their first look at the new scoreboard on Saturday at 3:10 p.m. CST, when the Brewers' top Minor League prospects take part in the Rising Stars Game. Funds from the club and the stadium district were used to purchase the roughly $11 million board, manufactured by Daktronics. The stadium's master plan assumes about $12 million for a new scoreboard every 9-12 years, as the technology becomes outdated and replacement parts become difficult to obtain. Other notable facts about the new scoreboard: • The video board is 54 feet high by 110 feet wide. The entire scoreboard structure is 105 feet high by 168 feet wide. • The 5,940-square foot board is the fourth-largest in baseball, trailing only Kansas City, Arizona, and Houston. The former board had 1,296 feet of video board and a 2,432-square foot matrix scoreboard. • Only four other professional sports venues boast a true 1080 display: Cowboys Stadium (Dallas Cowboys), American Airlines Center (Dallas Mavericks), Target Field (Minnesota Twins) and Yankee Stadium (New York Yankees). Schlesinger poked good-natured fun at having outdone the high-payroll Yankees. Of course, fans would prefer dollars over diodes. Still, small-market clubs can strive for parity in terms of entertainment value. "I don't think fan experience knows any demographics, big markets or small markets," Schlesinger said. "We pay close attention to fan experience. It has nothing to do with player payroll. It has everything to do with listening to what fans are telling us."

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=Mark Cuban wants internet journalists barred from his locker room=

By Dan Perez
Mark Cuban went of on a rant last week that centered around this issue of internet journalists in his team's locker room. Cuban said that his team has its own website and players have their own ways of getting information out on the internet so there is no need for internet reporters to be in the locker room. He didn't include internet bloggers with internet reporters because Cuban "likes" them; this statement was more geared towards reporters from larger online publications such as ESPN.com, Yahoo!, etc. The reason for this is because Cuban believes that the information those types of internet reporters need can be dispensed in a press release or from a Tweet, and that the internet reporters just look for rumors and drama in the locker room instead of news.

http://hardballtalk.nbcsports.com/2011/04/06/mark-cuban-would-like-the-reporters-out-of-his-locker-room/



** Final Four Championship’s TV Rating Fourth-Lowest Ever **
by: Kierstin Hill The Final Four Championship game between Connecticut and Butler had the one of the lowest ratings of all time, but the total number of viewers ranks third in the past nine seasons. This game earned an 11.7 rating, which was an 18% decrease from last year. The 2010 game featured Duke and Butler and earned a 14.2 rating, however it is an increase from the 2009 game which featured North Carolina and Michigan State University and earned a 10.8 rating. The rating for the 18-49 demographic was a 7.1, which is a decrease from last year but it was the highest rated television program for that demographic of that night. For more information, [|click here.]

By Ashley Novack

This article is about the ratings that ABC got for the Sun's game. The entire article is below because it is pretty short and you can quickly check out the sad, sad ratings for some recent games. This basketball season is making me depressed anyway on account of the Lake Show choking. It is also disheartening that apparently no one is watching. I'll support my boys till the end. KOBE.

==**TUESDAY, APRIL 5, 2011** == ===[|Suns' Stinker Saps Sunday Showcase (Again)] ===

For the second time this year, ABC's NBA numbers tumbled to a season low thanks to the hapless, Nash-less Phoenix Suns.  ABC earned a 1.5 overnight rating for the Suns' blowout loss to the Spurs Sunday afternoon, down 44% from last year (CLE/BOS: 2.7), and down 35% from 2009 (SA/CLE: 2.3).

The 1.5 is the lowest overnight of the season for the NBA on ABC. The previous season low was a 1.7 for the Suns' blowout loss to the Magic on March 13.

Moreover, the 1.5 is tied as the third-lowest ever for the NBA on ABC (151* telecasts), ahead of only Heat/Pistons in March 2009 (1.4) and Suns/Kings in March 2007 (1.2).

So far this season, final ratings for the NBA on ABC have declined between 12% and 19% from the overnight, putting Suns/Spurs on pace for a rating in the 1.2-1.3 range. The lowest rated NBA game ever on broadcast was the aforementioned '07 Suns/Kings game, which drew a 1.0.

One imagines that if there is an NBA season next year, ABC will be leery of putting the Suns on its schedule.

Later in the day, the Nuggets' upset win over the Lakers earned a 3.0 overnight, down 6% from last year (SA/LAL: 3.2), but up 25% from 2009 (DAL/PHX: 2.4).

*Overnight ratings for three telecasts -- 76ers/Pacers in March 2006, Spurs/Celtics in January 2004, and Timberwolves/Rockets in January 2004 -- were not available.

(ESPN)

**Exclusive: Bar, Hotel Viewing Lifts March Madness Numbers 20% Increases seen in key 18-49 demo ** **By Sarah Cole **  2011 had the strongest March Madness TV ratings since 2005. CBS' and Turner's joint coverage of the 2011 Men’s Division I Basketball Championship earned a significant lift from out-of-home viewing, as the overall delivery of viewers aged 18-49 improved 20 percent based on Arbitron Portable People Meter data: from a national TV audience base of 4.69 million viewers 18-49, the out-of-home count brought the average audience in that demographic group to around 5.65 million across the 67-game slate.

CBS, TNT, TBS, and truTV saw a 15 percent boost from fans who watched the tourney in bars, restaurants, hotels and other common areas. “We’ve always known that there is a large audience that chooses to watch many of the games in out-of-home environments and this really gives us the hard data to support that proposition,” said John Bogusz, executive vice president of sales and marketing at CBS Sports. “…the ratings were up and revenue was up in the double digits.”

The 2011 edition of March Madness averaged 10.2 million total viewers. And while Monday night’s UConn-Butler final may well be remembered as the ugliest championship showdown in history, the game still delivered some 20.1 million viewers to CBS.

The NCAA tourney is the second most lucrative post-season sports franchise in terms of national TV ad revenue, trailing only the NFL playoffs and Super Bowl.

http://www.adweek.com/aw/content_display/news/media/e3ia17e014dff1d11014f4ff9dc4bd5d2db