Week+5


 * Wiki Update: Week 5**

Publishing, Without Publishers ﻿A new kind of magazine that was sniffed at by people in the fashion industry when it first came out has now been sold for half a billion dollars and has more than 4 million visitors a month to it's site. This digital magazine (if that's what it actually is) is called [|Net-A-Porter]. Net-A-Porter is a digital magazine/publisher that not only allows users to view the fashion shows as they are happening, but they are also now allowed to buy the merchandise as the model is showing it off while walking down the runway. The magazine offers an editorial narrative in horizontal format with models and various frocks in the background, but when the user turns the device to portrait mode, individual items pop up as if shopping in a retail store yourself, and the user is able to purchase their favorite products with the swipe of a finger. Many shopping magazines saw the potential for editorial and advertising benefits to individual readers through online magazines, however, Net-A-Porter was the first to take it to the next step and allow the purchasing of merchandise to also be a possibility through the magazine. By:Kala Whyte Due: 4.21.11

 ==**Magazine Publishers Scramble To Streamline Their App Production** == Flash back a short couple years ago, when the iPad, for all purposes, was the only legit player in the tablet world. When a magazine publisher wanted to create an app for that magazine, it was simple, they would create the app and add the content. Unfortunately, the world of tablets and applications is no longer that simple. It seems every mobile media company has their version of the tablet hitting the market. Every company from Google, to Blackberry, to Sony, and HP, to name a few, are entering, or have entered, the tablet world. This, as[| David Kaplan explains], in the article //Magazine Publishers Scramble to Streamline Their App Production,// is causing issues in various aspects of content production. A couple of the issues are delaying traditional print media schedules, budget issues, not being able to produce the apps across so many platforms, and, as some fear, wont mount up to the advertisers seeing these apps as being irrelevant, making the apps potentially worthless monetarily. Updated by: Jonathan Warner Date: 04.21.2011

News.me For iPad Launches Today as a Paid Social Magazine


Though similar to already existing iPad newsreaders like Flipboard and Zite, the newly launched News.me iPad newsreader is hoping to gain supporters by delivering “smarter” content to its readers. The app has a free one-week trial period and then if readers are interested in keeping it, the cost is $0.99 a week or $34.99 a year. This particular iPad newsreader requires the use of a Twitter account, where there you can see what those you follow are reading. News.me relies on Twitter for almost all of its sources unlike previous iPad newsreaders like Zite. Having been helped designed by the New York Times, it will be interesting to see if News.me will find success in the iPad magazine world and beat out its competitor apps. [|Article]

Updated by: Victoria Benov Date: 4.21.11

= Margaret Russell Unveils the New Architectural Digest =



This NY Times article discusses how the magazine, Architectural Digest, was once the leader in the magazine industry, but today it has lost most of its ad dollars, and it was replaced by other trendy magazines. Also, the magazine’s longtime editor, Paige Rense Noland, retired in June of 2010, and was replaced by Margaret Russell. Ms. Russell previously worked as the disciplined leader for //Elle Décor,// a competitor of //Architectural Digest//, for twenty-one years, ten of which she worked as editor in chief. Therefore, she felt like she needed to completely refurbish the once powerful //Architectural Digest// magazine that had lost so much of its dominance. With Ms. Russell’s familiarity with the Condé Nast publishing company, and her prior editing skills she was ready to take on this new challenge. The new cover she helped create looked like a glimmering catalog with its living room setting, polished with gold and silver accessories. Russell also changed the inside pages by making them cleaner and brighter. In addition, she altered the magazine’s language and style of writing to appeal to a younger audience living in the 21st century, and she also made sure to reference sources. The new redecorated magazine is now stylish, and offers several different design choices ranging from traditional to bohemian. Its recent home photographs are chic and up-to-date, so hopefully it will not take long for the high-end survivor, //Architectural Digest//, to own the “upscale shelter category” once again.

Updated by: Alena Good Date: 4. 20. 2011

** What Makes Newspaper Distributed Magazines Thrive in a Digital Age? **

This online Mr.Magazine.com article, //What Makes Newspaper Distributed Magazines Thrive in a Digital Age,// provides details on several magazines, including Parade, USA Weekend, and American Profile magazine, and their continual success with magazine distribution via newspapers. This concept is not a newly created concept, however, recent studies show more and more magazines, with large circulation numbers, who have thrived on this type of method. This article also mentions an upcoming invention ran in New York City by the Periodical and Book Association of America, the American Association of Independent News Distributors, and the Magazine Innovation Center at the University of Michigan. At this convention they will discuss the debate on whether Newspaper’s distribution of magazines truly assist in keeping the traditional form of printing alive in this advanced technological industry we live in. Some specific topics that will be discussed are how those publishers using digital ensure a print future, what role newspaper distributed magazines play in enhancing the newspapers readership and the newspapers themselves and, further, they will discuss what type of audience this form of circulation attracts. At the end of the article they invite those interested in attending this event to visit their website for further information. I am, as well, curious as to what type of audience this form of magazine distribution interests. [|article] Updated By: Brittany LarochelleDate: 4.20.11

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In March, Google launched an online magazine, although Google doesn't refer to it as a magazine they call it a "book". A "book" that's published quarterly that has articles certainly sounds like a magazine to the rest of the world though! It's a sleek and informative publication on, "major business and technology topics from a variety of freelancers and contributors". (CNN) Think Quarterly is based out of the UK and it's first publication is on data. The magazine is available for eReaders as well. Surprisingly, nowadays even search engines can publish magazines! To find out more about the magazine click here: [] To read an article about Think Quarterly visit: [|CNN]

Updated by: Katie Fisher 4/21/11

** Transworld Business: Exposure Meter **

 Every year Transorld Business Magazine comes out with an [|Exposure Meter]. The exposure meter calculates amount of times a rider is featured in a magazine. This year, Transworld Business broke down the top five riders from Transworld Surf, Skate, Snow, Wake, BMX, and Motocross to determine what athletes are getting the most exposure in their sport. From these statistics, companies can calculate the value of sponsored athletes. Major magazine companies provide them with the exposure they need to make their sport into a career. In the action sports industry athletes make their money through sponsorships. One notable example is Kelly Slater’s (Professional Surfer) multi million dollar sponsorship with Quiksilver, including a ten million dollar bonus upon winning his tenth world title. The amount of money companies spend on endorsements is enormous. The exposure meter helps to calculate return on sponsorships. Sponsoring top athletes will get brands great exposure, and prove to be far less costly than purchasing ads in print magazines.

Updated by: Jeff Lewis 4/21/11

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