Week+4

Wiki Update: Week 4 **﻿ **

**﻿** ﻿ An [|article] (with video) by Erick Schonfeld, from TechCrunch.com, shares a new digital magazine design used by Spin Magazine. Spin is attempting to create a "totally immersive" experience for its users, which allows a level of interactivity that I have not seen from a digital magazine, as of yet. With each purchase, which is an affordable $1.99 a month or $7.99 a year, the digital issue of Spin automatically comes with a list over over 60 songs which you can play and save, you can do research on the any song or artist, and buy it on iTunes. If the music is not enough, they have included various videos which show behind the scenes footage, photo shoots, interviews, office shows, etc., all at the tip of the finger. One thing that sets this Spain magazine app apart is its ability to connect the magazine with the music, and even allows for up to the minute articles and information which is sent from the website. This is a really cool idea that Spin has, and is the closest I have seen yet to utilizing the IPad's potential. While I do think there is much more that can be done with interactivity and digital magazines, I believe this Spin Magazine app is going to have the ability to be a model for other digital magazines designs.

Updated by: Jonathan Warner Date: 04.07.2011



Though many new products in the magazine industry are being launched digitally, Hearst Magazines is hoping for success with the launch of a new magazine based on its TV counterpart—HGTV. With the success of Hearst’s Food Network Magazine, the company it trying to repeat this success with a magazine built on the similar concept of translating a TV network into a magazine. Unlike other magazines of the same nature, Hearst Magazines believes HGTV magazine will be successful because it has a “built-in promotional vehicle” to get it started with a built-in audience waiting for its arrival. It will be interesting to see if this traditional print magazine will be able to compete with the arrivals of digital magazines with the promise of interactivity built right in. [|Article] Updated by: Victoria Benov  Date: 4.7.11

** ﻿ For Latest on Lindsay, Magazines Bow to the Phone **

 

The new drug bringing magazines to mobile devices is [|celebrity news]. Although magazines will lose subscription fees with their new move to mobile applications, they are hoping the $1 and $2 app charges will make up for the $150 a year subscription fee. Thankfully, with the amount of people interested in celebrity gossip, their chances look quite promising. Although celebrity gossip magazines have online sites where they can access this same information for free, they are not as easily accessible through a mobile phone due to the lack of screen space which can alter the reading material experience. The apps however, are continuously updated with information and photos of celebrities which are formatted to fit on a mobile device screen. Also, these magazine staffers in charge of updating the information on the apps will post up to 15 or more photos a day of celebrities which is much more than the magazine prints in that section weekly.

By: Kala Whyte <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Due: 4.7.2011

<span style="font-family: 'Times New Roman',Times,serif;">Due: April 7, 2011

<span style="font-family: 'Times New Roman',Times,serif; font-size: 24px; line-height: normal;">**Magazines Battle for Brides' Attention**

<span style="font-family: 'Times New Roman',Times,serif;">

<span style="font-family: 'Times New Roman',Times,serif;">It is newly engaged women's nature to buy wedding magazines while out and about. A soon to be bride is curious and wants the media outlets to start developing ideas to plan their big day. Brides have found that traditional printed magazines are very stereotypical and not resourceful in their planning. F riends who were married or preparing to get married have seemed to be their best resources, as well as Web sites such as a locally focused site for Long Island wedding. Researchers feel there will always be a market for wedding magazines even if the Ads have declined in recent years and online resources have gained much hype. “I think bridal magazines will definitely be around 10 years from now, just because of the nature of the event,’’ David Liu said. “Meeting their girlfriends at a cafe to show them photos of dresses; or curling up in bed with a magazine to go over honeymoon plans." David is CEO of The Knot Inc. who has doubled his print publication for the printed version each year and has 4 to 5 million visitors a month to their website, TheKnot.com. Although they have gained much more popularity towards their online outlets, he knows, with such a strong industry, wedding magazines will last for at least another decade!

<span style="font-family: 'Times New Roman',Times,serif; line-height: 27px;">** [|article] ** <span style="font-family: 'Times New Roman',Times,serif;">Updated by: Brittany Larochelle <span style="font-family: 'Times New Roman',Times,serif;">Date: 4.7.11

<span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 25px; text-align: center;"><span style="font-family: 'Times New Roman',Times,serif;">A Glossy Take on Disney
<span style="font-family: 'Times New Roman',Times,serif;">== <span style="font-family: 'Times New Roman',Times,serif;">

<span style="font-family: 'Times New Roman',Times,serif;">==

<span style="font-family: 'Times New Roman',Times,serif;">Executives at Disney are developing A Glossy Take on Disney by building a children’s subscription magazine business because “kids want them, and moms will pay for them.” Last year, Disney developed a few test issues and these issues greatly surpassed their expectations. Therefore, this year Disney will launch many new children’s magazines, such as Phineas and Ferb, which is a print version of the hit animated television series Phineas and Ferb. This magazine will contain fifty-two pages of fun and entertainment, and it will be produced and available monthly for a price of $4.99 or yearly for $23.95. Disney is also planning to produce monthly magazines modeled after childhood movies, like “Captain America” and “Thor.” The children’s magazine business however remains competitive because childhood reading has declined, and video game sales have risen. Therefore, the children’s magazine publishers will have to start advertising and selling magazine subscriptions on and in all of the places children subscribe, and they will have to capture children’s attention with their glossy features and steer kids away from video games. Some of the new Disney children’s magazine features include comics, quizzes, games and posters, and these features have a great opportunity to excite the kids, and get their parents to subscribe!

<span style="font-family: 'Times New Roman',Times,serif;">Updated by: Alena Good <span style="font-family: 'Times New Roman',Times,serif;">Date: 4. 6. 2011

=<span style="font-family: 'Times New Roman',Times,serif;">Interactivity on the iPad Bad For Magazines? =

<span style="font-family: 'Times New Roman',Times,serif;"> <span style="font-family: 'Times New Roman',Times,serif;">A new study has found that the iPad may actually be distracting for magazine readers and although the interactivity of the iPad is great for advertisers, magazine publishers will have to find new ways to keep the attention of their readers. Advertising Age says that, "the study has implications for magazines. Publishers have been telling advertisers that their iPad editions combine print's ability to engross readers with digital media's interactivity. The way publishers have been building their apps, however, now seems to have given interactivity the upper hand." Hopefully the iPad won't be the downfall of digital magazines! Find out more [|here]

<span style="font-family: 'Times New Roman',Times,serif;">Updated by: Katie Fisher <span style="font-family: 'Times New Roman',Times,serif;">Date: 4.7.11

=<span style="font-family: 'Times New Roman',Times,serif;">First Quarter Advertising Figures for 2011 Are In = <span style="color: #333333; font-family: 'Times New Roman',Times,serif; font-size: 14px; line-height: 21px;">

<span style="color: #333333; font-family: 'Times New Roman',Times,serif; font-size: 14px; line-height: 21px;">The first quarter advertising figures are in, and they are probably not what you expect. Advertising figures are up 6.1 percent! This marks the fourth quarter in a row that figures have been steadily increasing. Analysis's point to the improving economy and discounted advertising rates. People Magazine brought in the most advertising revenue at $236.3 million. It should come as no surprise then that People is also ranked second with 793.65 ad pages. The three month totals indicate that magazine advertizing revenues is on the rise. However, these numbers are not everything they appear to be. Magazines quarterly advertizing revenues are often unreliable, and do not reflect industry trends. The more important statistic to check when evaluating trends is ad pages. The number of ad pages for People Magazine is down -2.4 pages. This means that in the case of People Magazine, the amount of advertizing is decreasing while rates are increasing.

<span style="font-family: 'Times New Roman',Times,serif; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Updated by: Jeff Lewis <span style="font-family: 'Times New Roman',Times,serif; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Date: 4.7.2011

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