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Post by March 10

[|Warner Bros. Starts Facebook Movie Rentals]

Thomas Gewecke, the president of Warner Bros. was quoted as saying, "Facebook has become a daily destination for hundreds of millions of people." With statements like these, it is no wonder that marketers, corporations, etc. include this social network for their promotions and vending entities just as much as they would a billboard or a boutique. So of course, Warner Bros. is launching a Netflix style movie rental to compete with the big boys. Barbara E. Hernandez, the author of the article, hits the hammer on the head when she said that while Warner Bros. may have a good chance at making this a successful business venture, starting off with a movie released 3 years ago is not such a good idea. Currently many people can just google "Watch ___" and they can find whatever movie or television show they want for free. So while doing anything on Facebook could technically be a good idea, it might take a while for this one to catch on.

Updated by Cynthia Haro

[|TV Networks Target Aging Baby Boomers With Shows, Talent]

Television networks are trying to pull baby boomers into their audience. Most television shows target people between the ages of 18-49 and according to Nielsen they only watch about 4 hours and 49 minutes of television, where as the baby boomers watch an average of 5 to 6 hours of television a day. A strategy networks are using is having their star characters be closer in age to the baby boomers.

Updated by Stephanie Ramirez

[|The FCC is Looking for Feedback on How They Can Change Regulations to Better the Entire Procss]

The FCC is looking to change rules to re-strengthen its powers between broadcasters and TV distributors. “The agency feels the current rules, which date back to 1992, don't give it enough clearly defined powers in retransmission disputes.” The FCC chairman pointed out when the recent dispute between Cablevision and FOX Sports that led to a loss of transmission. The FCC is looking for comments that would provide more comments that would provide more power to the negotiating parties. The FCC feels that this will allow the best possibilities for co nsumers to not get caught in the middle of the TV distributors and broadcasting battles. The FCC hasn’t changed its regulations since 1992, and since then the communication between distributors and broadcasters has become increasingly harsh. Hopefully this will bridge the gap between them and will ultimately make a positive change in us, the consumer’s life.

Updated by Alyson Fargher

[|Apple TV Update Offers MLB and NBA Streaming] The latest software update for Apple TV is that it is now offering easy streaming of MLB and NBA games. All you need is a subscription to either service and you can watch all the MLB and NBA games you want. The two subscription models for MLB are $100 a year for standard and $120 for the premium offering. This is predicted to bring in millions of dollars overtime to Apple, MLB and NBA. Updated by Anna Drozdoff

Penthouse to Launch World's First 3D Porn TV Station     The popular pornographic television station Penthouse, has decided to experiment has just launched the world's first 3-D adult entertainment channel in Europe. All that the station broadcasts will be 3-D and in High Definition. The channel says they will be providing "both soft-core and hard-core feeds," which will definitely make for some controversial 3-D adult entertainment. Penthouse 3D will air from 11:00am to 5:00pm daily on ASTRA. It will be interesting to see how this new technology affects the number of viewers attracted to this station. Updated by Jaime Stein

[|ABC Draws Viewers as Sheen Talks Again] ABC has been attacking more viewers than ever, every since Charlie Sheen has blown up news everywhere. The show “20/20”, which was a hour long special with Mr. Sheen attacked 9 million viewers and got a 3.2 rating for a 18-49 audience. This is something that many advertisers pay to reach. They say that the numbers have doubled for that timeslot and this is the best performance this network has since for that time period. It topped with such as the “Good Wife “ on CBS and “Parenthood” on NBC, however most of their viewers are over the age of 50.

[|Comcast reaching out to Latinos] Mallory Sharp Comcast recently announced the introduction of a broader array of Spanish programming that it would provide to its viewers. This is monumental because previously the amounts of programs broadcast in Spanish were incredibly limited. With this implementation, newly released movies would also be released same day in Spanish versus weeks later as is the current trend. The Latino community is a huge base to touch into which Comcast clearly seems to understand. By appealing to a broader array of users, they are setting themselves up for success not only now but also for future endeavors. Another great personalized feature for Latinos is that they will also now be able to enjoy personalized movie and show recommendations in Spanish. By broadening their horizons to a growing community in America, Comcast is no longer only serving a niche audience, but also including one of the quickest growing communities in America. Comcast is one of the first to do so, and as a result, they will gain advertisers seeking to advertise to Hispanics as well as reaching an audience that has remained untapped for several years. To include this market will only proved to be prosperous for Comcast rather than a hindrance since few TV outlets currently offer programming geared towards the Latino community.

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