Week+1

= Wiki Update: Week 1 =

='Hearst Magazines' Move to Mobile'= =media type="youtube" key="VzSwMfCBUxc" height="390" width="640"=

In this video Chris Wilkes, Vice President of Hearst Magazines, speaks at the Think Mobile Conference in San Francisco about the transition of Hearst Magazines from print to mobile and how it has been very successful in comparison to other magazines attempting their success with mobile use. He reveals the new releases of magazines, such as Cosmopolitan and Seventeen, and then follows up with the technological advantages and opportunities these applications provide consumers. The Hearst mobile magazines provides shopping outlets where consumers are able to navigate special fashion content through a giant, endless, scrollable wall paper and a unique "A to Z" side navigator. These mobile applications also provides the opportunity to zoom-in to navigate embedded videos, slideshows, 360" products tours, mini-games, and tight integration. This technological advancement for magazines give users a plethora of opportunities and interaction traditional magazines can not.

Updated by: Brittany Larochelle Date: 2.3.11

='Digital Magazines Don’t Encourage Socializing'=



This article from //The New York Times// discusses how digital magazines are lacking in their ability to allow [|socializing] amongst their readers. Although readers are able to download and read magazine issues as they please, there is no internet connection associated with the devices that allows them to share their thoughts on the articles they are reading. Because online magazine purchases are not as impulsive as newsstand purchasing, publishers rely on word of mouth mostly through comments posted on the internet to get others interested in reading the stories and therefore, buying the issues. However, analyst Sarah Rotman from Forrester Research states that it is only a matter of time before we see these options become available to the digital magazine medium. The main reason we have not seen these functions available yet is strictly due to how new the idea of digital magazines is and we can be sure to expect these changes in the coming months.

Updated by: Kala Whyte Date: 2.3.11 = = = = = = = = = = = = = = ='For Magazines, a Bitter Pill in iPad’ =  This New York Times article titled, ‘For Magazines, a Bitter Pill in iPad’, is important because it highlights that the iPad is a technological device that is improving the quality of magazines, but it also points out that the iPad has its drawbacks because it does not have a subscription option for consumers. The iPad, which was introduced last year, is having a huge impact on the way magazines are being read and sold today. One of the iPad’s main impacts on the magazine industry is its lack of a magazine subscription option. Therefore, if a consumer wants “to receive [a] magazine regularly, they [will] have to pay far above normal subscription rates.” Some consumers, in response, have stated that they will “keep with [their] paper subscription[s] […] and never pay $250 per year for an app.” Other consumers and developers, however, believe that a subscription option for iPad magazines will be created in the next year. Steve Sachs, the executive vice president for consumer marketing and sales at Time Inc. was quoted saying, “It’s not about a particular cover. It’s about wanting to read in general. So a subscription model makes sense.”

Updated by: Alena Good Date: 2.3.2011

= = ='iPad Mags Need a New Blueprint'=



Erick Schonfeld, from TechCrunch, points out some of the issues that are currently found in the magazines used on the iPads, and how he would like to see them changed to be more user friendly and utilize the technology more effectively. In the article, Schonfeld points how the current state of magazines on iPad are not being used the way they should. The process for retrieving magazines and how the interface is established is not the most effective way to go about the process. Amongst the changes he suggest, there are ideas such as making them more social, local, and making them run in realtime. News Corp introduced a iPad-only newspaper called the daily that is built from the ground up specifically for device, one movement Schonfeld is excited to see progress and he finds it necessary that from here on out these magazines should feel like a media app instead of a PDF.

Updated by: Jonathan Warner Date: 2.3.2011

='ScanLive Changes The Way We Read'= ScanLife is changing the traditional way we read magazines and turning it into an interactive mobile experience. The popular app 'ScanLife' (available on iPhone & Blackberry) uses your smart phone's camera to recognize unique image codes in order to directly link your mobile device to a URL or video. Many magazines, such as [|Transworld Media] have begun to ingrate this technology into print. This technology enables users to be more closely engaged with content featured in the magazine, such as features and advertisements. Advertisers believe this technology gives the public a more desirable, and in depth brand experience. ScanLife technology appears to be a steppingstone for print publications as they begin to migrate towards more interactive digital platforms.

Updated by: Jeff Lewis Date: 2.2.11

='Hearst to Buy 100 Magazines From Lagardere'=

The American magazine giant, The Hearst Corporation, has recently acquired over 100 magazines from Lagardère, a prominent French publisher. With the gain of these magazines, The Hearst Corporation (who publishes magazines such as Cosmopolitan and Good Housekeeping) has become the second-largest magazine company in the United States. Hearst “still view[s] magazines as a viable and important part of…growth, despite the challenges facing print publishing” and considers the deal beneficial. Hearst’s chief executive believes that “magazines are going to be a part of our future as far as the eye can see”, which is an interesting view despite our continuing preference of new technology rather than print media. Last year, according to advertising revenue estimates, The Hearst Corporation brought in $2.4 billion, but with the inclusion of the Lagardère magazines, revenue would have brought in $3.5 billion. Article: [|The New York Times]

Updated by: Victoria Benov

=New "magazine of the future"=

This video introduces Mag+, which is an application for the iPad and other touch screen devices. Mag+ may very become the magazine of the future. It's design is very user-friendly and unique. Check it out; your old paper magazines may be thrown in the trash...for good! Out with the old and in with the new!

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Updated by: Katie Fisher 2.3.11

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